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Business Administration

This Research Guide supports research needs of students taking courses in the College of Business Administration.

Scholarly and Trade Journal Databases

Harvard Business Review

Harvard Business Review logo

The Harvard Business Review is available to SSU students and faculty through Business Source Complete (EBSCO). Use either link above to access it.

HBR has placed some limitations on how its articles may be accessed via EBSCO:

  • 500 of the most popular HBR articles are read-only. The articles can be located and read online, but cannot be saved, downloaded or printed. View the HBR 500 list
  • HBR prohibits the use of all its articles accessible via EBSCO in course reserve systems
  • Individual use of HBR articles is allowed

The HBR notice of use restrictions is as follows:

"Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission,contact permissions@harvardbusiness.org."

Comparing Scholarly, Trade and Popular Resources

 

Scholarly Journal

Journal of Marketing cover

Trade Magazine/Journal

Marketing News - May 2019 cover image

News or Popular Magazine

Time Magazine June 3 2019 cover

Also known as... Academic, Peer-Reviewed, Refereed Industry, Professional Newspapers
Audience Academics and researchers Professionals General public
Authors Experts or specialists (PhD). Unpaid Staff writers, industry specialists, or vendor representatives. Paid Journalists, staff writers, or freelance writers. Paid
Editorial Review Journal editorial board and peer review. Unpaid Professional editors. Paid Professional editors. Paid
References/ Works Cited Almost always Sometimes Rarely
Typical Publication Frequency Bimonthly, quarterly or semi-annually Weekly, monthly or bimonthly Daily, weekly or monthly
Example     Journal of Marketing Marketing News Time
Stated purpose "...develops and disseminates knowledge about real-world marketing questions... [publishes] conceptual articles and empirical articles... [and] other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions." "Publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association." an "informative guide[s] to what is happening in the worlds of health and science, politics, business, society and entertainment...sparks debate...responds immediately when big news breaks... understands your world."
Example article title

"How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods"

"How to Take Control of Your Marketing Career"

"TikTok Is Turning New Artists Into Viral Sensations. But Who Actually Benefits?"

Price $190.00 $80.00 $30.00

Source: NCSU Scholarly and Popular Materials Tutorial

Asa H. Gordon Library

Savannah State University 2200 Tompkins Rd Savannah, GA 31404 Phone: (912) 358-4324 Reference Text Line: (912) 226-2479