Research Guides: Affordable Learning @ Savannah State University: An initiative to promote student success by providing affordable alternatives to textbooks : Mass Communications

Open Textbooks - MASS COMMUNICATIONS

Key skill assessment: Communication by The Open University Learning Space
Publication Date: 2011
Communication is part of everyone's life. Being able to communicate clearly and effectively - orally, visually and in writing - underpins nearly everything we do. Developing your communication skills will help you recognise your strengths as well as areas where you could improve. In developing and assessing your communication skills, you will learn to recognise, adapt and use your skills confidently and effectively in different situations and contexts.
Launch! Advertising and Promotion in Real Time by Michael Solomon, Lisa Cornell, Amit Nizan
Publication Date: 2009
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Methods of Discovery: A Guide to Research Writing by Pavel Zemliansky
Publication Date: 2008
Treats research writing as a rhetorical process. Teaches use of research in different genres (not just the generic research paper). This approach allows the text to be used in a variety of writing and rhetoric classes. Discusses the use of various kinds of research sources (academic ones and others). Contains links to resources and multimedia which help students to understand and practice key concepts. Presents students and instructors with a "menu" of approaches and tasks suitable for different audiences and courses.
Understanding Media and Social Culture – An Introduction to Mass Communication by Jack Lule
Publication Date: 2013
Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
Weird Ways of News by Ross F. Collins
Publication Date: 2013
Most of us who consume products of journalists - that is, nearly everybody - seldom consider how news is made. But news is a manufactured product. This book aims to help you understand and digest that product.
Writing Spaces Web Writing Style Guide by Matt Barton, James Kalmbach, Charlie Lowe
Publication Date: 2011
This text would be a suitable resource for a wide range of undergraduate classes where students need to learn to write with social media. Topics in this lengthy guide include—but are not limited to—
* strategies for effective blogging, tweeting, and wiki writing
* an overview of visual design and photo manipulation
* how to write effective links, page titles, and headings
* basic copyright and fair use principles important for the web
* an introduction to HTML and CSS lots of links within the text to additional resources

Supplemental Open Access Resources

Business Image, The Importance of Proofreading (Video Presentation)

- Taylor Mali brings humor to the issue of proofreading your work beyond just using spell-check.

History of the Mass Media and Journalism (Tutorial)

- This class-based tutorial takes you through American history through the vision of the nation's mass media. It includes videos, a gallery of photos and publications from the past, as well as readings and exercises. Features include a history of photography and a video and essay explaining plagiarism.

New York Public Library Digital Gallery (Website/Database)

- The NYPL Digital Gallery provides access to over 300,000 images digitized from primary sources and printed rarities in the collections of The New York Public Library, including illuminated manuscripts, historical maps, vintage posters, rare prints and photographs, illustrated books, printed ephemera, and more.

No One Writes Alone: Peer Review in the Classroom, A Guide for students (Video)

- This is a short video featuring students actually doing peer review as feedback in a creative writing course. The students are taught how to give and receive feedback about students' work, hoping to best improve it. Several MIT professors provide suggestions, while students actually are filmed giving this feedback to others.